Suadeo (swa-DE-o) means ‘I persuade’. The name reflects the guiding principle of the company to take a very active role in supporting clients with their projects.
The tree in Suadeo's icon represents the tree of wisdom. The medical cross inside the tree implies that our wisdom and experience are directed towards drug discovery. The cross is open because programs often have voids or gaps and Suadeo helps to identify and fill these in. Since wisdom grows with the years, the tree of life is covered in fall colors. Finally, the overall design of the logo is inspired by Japanese wood prints. It symbolizes that good drug discovery is not only a science, but also an art form that involves craftsmanship.